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‘Store the knowledge within your organisation before it gets lost’

Every organisation has a wealth of experience at its disposal. But is that knowledge being effectively used? Nicole van ’t Wout doesn’t think so. She developed the Wisbits app, which can offer a solution for the healthcare industry. ‘The practical knowledge is often found at the patient’s bedside. You have to recognise and use that.’

Make an impact. That’s what it’s all about for Nicole van ’t Wout, Wisbits’ creator. That’s what it’s always been about. That’s why she became a primary school teacher in a deprived area in South Rotterdam. But she wanted to make more of an impact. That’s why she went to study educational sciences at Erasmus University. And then all of a sudden she became an entrepreneur. ‘Actually a little bit by accident,’ she admits. ‘I was asked to conduct research and coach teachers as part of a ministerial project. I was asked to set up blended learning processes in (medical) education settings and SME’s more and more often. Before I knew it, I had two companies: blendIN solutions and blendIN technology.’


One of the solutions within blendIN technology is the Wisbits learning innovation, which was launched this year. This app makes it easier for organisations to independently develop a blended learning culture or learning processes with mobile learning as an important pillar. ‘Wisbits stands for bits of wisdom. In other words: small chunks of wisdom,’ Nicole says. ‘Organisations often have an enormous treasure chest of knowledge at their disposal. But that treasure chest unfortunately remains closed to many people, both internally and externally. As a consultant, I saw that organisations were calling in external developers when they wanted to share knowledge. Thousands of euros are spent on e-learning modules, which are often developed as part of a lengthy process and can’t very easily be adapted. That simply had to be done differently. Also because I have an educational background and that’s usually my starting point. While developers often have an IT background.’

Portretfoto Nicole van 't Wout - Wisbits


Organisations can easily share knowledge themselves via Wisbits by using existing formats or by merging texts, videos, links, images or questions into mobile learning. Dependence becomes autonomy, static becomes dynamic, desktop first becomes mobile first. Nicole: ‘A great deal of knowledge is shared top-down in healthcare. It’s exactly the other way around with Wisbits: bottom-up. The practical knowledge is often found at the patient’s bedside. This knowledge has to be recognised and used. Does an experienced nurse have the golden tip for better catheterisation? She can produce and share a short instructional video via Wisbits before she retires and the knowledge literally walks out the door. That can be done in as little as fifteen minutes. It doesn’t have to be slick, it’s about sharing the right information. And that it can be done quickly. We have seen how dynamic the healthcare sector is as a result of the corona crisis. You want to have the right information at your disposal as quickly as possible. Wisbits moves along with that.’


Nicole provides another example: ‘A doctor who has conducted scientific research on a certain theme can also share that in a number of more extensive articles. Healthcare professionals therefore no longer learn alongside physical practices, but instead learn in a practice-based manner. If someone is asked the same question a hundred times a week, they can share the answer in Wisbits for everyone to see.’ Whereas e-learning modules within healthcare organisations are often intended for internal use, Wisbits can also be used externally. ‘For example, certain knowledge you may wish to share with carers. Healthcare professionals with different expertise who work for the same patient target group can easily exchange knowledge. Many healthcare parties I talk to tell me there’s a great need for that connection.’

Portretfoto Nicole van 't Wout - Wisbits


The special Wisbits module for healthcare was launched during the LSH010 breakfast in June 2021. There are already collaborations in place with Erasmus MC and Hogeschool Rotterdam (minor care technology). Nicole has received enthusiastic responses from hospitals and healthcare institutions which showed an interest after the LSH010 breakfast. What appealed to them? ‘The community aspect and the autonomy. Although this independence also raises many questions. So what do we want to share? How are we going to organise that? Being able to develop learnings yourself also means taking responsibility for the approach and the content. I have noticed that healthcare institutions need to get used to that. But the dominating factor are the benefits. Employees’ own direction, who can step out on stage by sharing knowledge. And the efficiency, and ultimately the quality, of care improves at a higher level. Knowledge is invaluable.’


Wisbits is initially focussed on the Rotterdam region. Nicole: ‘There are plenty of challenges and innovations here. In healthcare, but also at companies which work for the healthcare industry. It’s no coincidence Wisbits has been chosen by the Netherlands Enterprise Agency as one of the seventeen best SME initiatives of the past three years. Plus Rotterdam is my home town, where I can almost guess what people are thinking when I talk to them. I want to do everything I can to ensure top quality information reaches the right people, making sure all Rotterdam residents can ultimately become healthier.’ So, in other words, make an impact. That’s what Nicole wants. Just like way back when at that primary school in South Rotterdam.

Portretfoto Nicole van 't Wout - Wisbits

Curious whether Wisbits can offer a solution for your (healthcare) organisation? Take a look at www.wisbits.nl for more information, or contact Nicole van ’t Wout via LinkedIn or by email: n.vantwout@blendinsolutions.nl.

Date: 15 March 2022